{"id":9656,"date":"2026-02-07T21:18:16","date_gmt":"2026-02-07T20:18:16","guid":{"rendered":"https:\/\/literaskaligrafija.si\/?p=9656"},"modified":"2026-02-16T17:21:04","modified_gmt":"2026-02-16T16:21:04","slug":"calligraphy","status":"publish","type":"post","link":"https:\/\/literaskaligrafija.si\/en\/kaligrafija\/","title":{"rendered":"Calligraphy Live - Experiential Marketing"},"content":{"rendered":"

December had a really good vibe. Not because the calendar was approaching the end of the year and promising days off, but because something was in the air. The city became a backdrop, caf\u00e9s smelled of kuhanka, cinnamon and baking cake. Perhaps we even allowed ourselves to be more human.<\/p>\n\n\n\n

And it was in such a fragrant December that I spent most of my days this year. Between the smell of perfume, the rustle of gift paper and the quiet sighs of people as they saw their name being calligraphed in real time. It was intense, inspiring and surprising.<\/p>\n\n\n\n

During the peak festive season, I had the honour of doing live personalisation for some well-known brands, and together with some of them we discovered that calligraphy is not as simple as it looks at first sight.<\/p>\n\n\n\n

Personalising fragrances with calligraphy engraving for Victoria's Secret<\/strong><\/h2>\n\n\n\n

By calligraphically engraving the fragrances, I turned each product into a memory and a personal message. Calligraphy with a touch of gold paste makes it even more accentuated.<\/p>\n\n\n\n

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Calligraphic dedications and digital calligraphy<\/h2>\n\n\n\n

Calligraphy with a combination of two technologies: the name written in real calligraphy alongside the motivational message and digitally written for a perfect look of laser-engraved personalisation on the product. All live, in front of the customers.<\/p>\n\n\n\n

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Engraving for Guerlain<\/h2>\n\n\n\n

Buyers of these beautiful lipsticks, complete with a prestigious case, can choose to have their name, initials or a one-word message engraved. Personalisation on the spot in less than a minute. \u201cVoil\u00e0. \u201dCalligraphy with a combination of two technologies: the name written in real calligraphy alongside the motivational message, and digitally inscribed for the perfect look of laser-engraved personalisation on the product. All live, in front of the customers.<\/p>\n\n\n\n

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Screenshot<\/figcaption><\/figure>\n\n\n\n

Cognac & Calligraphy Soiree in the Julija Apartment<\/h2>\n\n\n\n

An exclusive Dolce Vita Ladies Club evening with a tasting of timeless classic Copperplate calligraphy, accompanied by live classical music by the Pastel Quartet and Hennessy cognac. Club participants learned about the gracefulness of writing in the beautiful surroundings of an old bourgeois apartment in Ljubljana.<\/p>\n\n\n\n

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